Lifestyle Editor & Journalist | Food Writer | Communications Specialist | Content Strategy | Consulting
adelaide, south australia, australia
Publications:
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Claim your profileAn agile cross-platform journalist and editor, with 20 years' experience spanning radio, digital, newspapers and magazines. Specialising in food and hospitality, she offers freelance writing for national and international publications, as well as editorial support and communications strategy for hospitality businesses. Her work has featured in such publications and platforms as delicious., SALIFE Magazine - where she also currently writes the monthly restaurant review; and Broadsheet. Having led News Corp SA's Lifestyle, Food and Wine division for more than a decade, she has a strong track record of delivering compelling editorial features on a national scale; using audience metrics to maximise reach and engagement; developing editorial strategies for new campaigns and tentpole marketing initiatives; fostering relationships with stakeholders; and managing journalists in a 24-hour newsroom. Key roles and achievements include: * Founding editor of delicious.SA magazine; * Developing and leading The Advertiser Food Month campaign; * SA project manager of the prestigious delicious.100 list of Australia's best restaurants; * National Food Editor of News Corp Australia's SMARTdaily liftout; * Using audience analytics and SEO-first techniques to significantly increase reader engagement and subscription rate. Instagram: @tasting_adelaide






Journalism at Deakin UniversityGraduated: 2011
Bachelors, Journalism at University Of South AustraliaGraduated: 2008