Jermaine Hall

About

I am a transformational content chief and growth executive, who excels at both building global brands from scratch and transforming legacy content companies into powerhouse platforms for the future. Throughout my career, I’ve led video-first and editorial strategies that expand reach, deepen audience engagement, and drive revenue. I thrive at the intersection of storytelling and digital innovation, crafting multi-platform experiences that amplify brand impact across video, social, and editorial. Whether launching new ventures or reimagining legacy platforms, I bring a results-driven, forward-thinking approach to content strategy, audience development, and business growth. As VP of Content at Medium, the leading platform for independent digital publishers, I oversaw five global titles, recruited high-profile contributors, and led audience growth initiative that moved a stagnant subscriber number closer to 1 million subs. At BET Digital, I overhauled BET.com, transforming it from a legacy television network website into a video-first, digital destination. I built out the video operations and revenue models to support its growth, increasing YouTube subscribers from 40K to 1M+, launching over two dozen original video series, and growing monthly unique visitors from 3M to 19M. Earlier, as Editor-in-Chief at VIBE, I revitalized the iconic brand into a leading digital-first publication, redefining its editorial strategy and expanding audience engagement. Currently, At LEVEL Man, I founded and built a community-driven media brand for Black men, driving 12 million annual pageviews and securing $570K in funding. I’ve also forged high-impact brand partnerships with Hennessy, Lionsgate, Toyota, Netflix, and Sony, creating innovative campaigns that drove engagement, expanded reach, and generated revenue. I am passionate about evolving brands to meet the changing landscape and ensuring they remain essential to the audiences they serve. My focus is always on building dynamic teams, developing high-performing content ecosystems, and ensuring long-term business success.