Jennifer Johnson

Summary A familiar debate in PR has quietly shifted. Press releases are not obsolete, but their role has changed from broadcast-first to relationship-first. Based on a recent piece by Jeremy Knauff in Search Engine Land, PR professionals who treat release... See more

Campaign at a glance The Public House has turned the familiar Trócaire Box into the central storytelling device for this year’s Box Appeal, rolling out an integrated TV, out‑of‑home, radio, digital and social campaign to coincide with Lent. The creative, ... See more

Lead paragraph The Super Bowl fuss is familiar to anyone who watches the marketing trades each February. Scores of column inches are devoted to which spot “won the night”, how much airtime cost and which campaign scored the most likes. But a sharper read ... See more

SUMMARY The first tranche of winners from the 2026 IMPACT Awards has been published, recognising the Out of Home campaigns judged to have delivered the clearest creative communication and the strongest marketplace effects during 2025. The awards, drawn fr... See more

Ed Frazier Is New Head of Otsego GOP By ERIC SANTOMAURO-STENZEL OTSEGO COUNTY The Otsego County Republican Committee has a new chairman: Otsego County Board of Representatives Chair Ed Frazier. He takes over from Daniel Koerner, who when he began in 2023,... See more