Jeff Cohen

1️⃣ 𝗪𝗲 𝘄𝗶𝗹𝗹 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲 𝘁𝗼 𝘀𝗲𝗲 𝗺𝗼𝗿𝗲 ‘𝗔𝗜 𝘀𝗹𝗼𝗽’ 𝘂𝘁𝗶𝗹𝗶𝘇𝗲𝗱 𝗶𝗻 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲. AI is lowering the playing field on creative; it’s become easier than ever to create a vast amount of creative concepts. The biggest differenti... See more

Journal 3 Jeff Cohen December 23 2 Posts Two thoughts on the acquisition of Lihuhu Games by NCSOFT: 1️⃣ 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗴𝗿𝗲𝗮𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗩𝗶𝗲𝘁𝗻𝗮𝗺𝗲𝘀𝗲 𝗴𝗮𝗺𝗶𝗻𝗴 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺. I wrote a post recently that Vietnam is feeling like Turke... See more

The volatility we saw across organic search in Q4 2025 wasn’t a blip, it was the acceleration of a shift that’s been building for two years. Two forces hit simultaneously: - Google’s AI Overviews (AIOs): These on-SERP answers are swallowing clicks for inf... See more

Aligning Content with How People Search in the AI Era Generative AI has officially rewritten the customer journey. Instead of the old-school, linear funnel, people now jump straight from question → synthesized answer → decision, often without ever clickin... See more

Great marketing copy rarely starts from scratch, it starts with structure. Writing frameworks like AIDA and PAS give your ideas direction, helping you connect with readers and lead them naturally toward action. Instead of staring at a blank page, you’re w... See more