Jason Aten

The Remarkably Simple 5-Word Question LEGO Asks Before Building Anything New An interview with Tom Donaldson, LEGO Group’s SVP of Creative Play Lab, on how the company came up with its new SMART Brick. EXPERT OPINION BY JASON ATEN, TECH COLUMNIST @JASONAT... See more

The Most Revealing Thing About Nvidia’s New Chip Comes Down to the Name Why Nvidia’s decision to call its next-generation platform “Rubin” says more about its ambitions than any benchmark slide. EXPERT OPINION BY JASON ATEN, TECH COLUMNIST @JASONATEN Jens... See more

A while back, we stopped paying for Spotify. It wasn’t out of protest or principle – it was just one of those decisions you make when you realise how many monthly charges have crept into your life. We already have Apple Music as a part of the Apple One bu... See more

Why There Will Never Be Another Warren Buffett Buffett’s most valuable quality isn’t his knack for picking companies. EXPERT OPINION BY JASON ATEN, TECH COLUMNIST @JASONATEN Warren Buffett attends the “Becoming Warren Buffett” World Premiere at The Museum... See more

On This Delta Flight, a Tragedy Struck. The Crew’s Response Was a Lesson for Us All A medical emergency in flight demonstrated what leadership is all about. EXPERT OPINION BY JASON ATEN, TECH COLUMNIST @JASONATEN A Delta plane takes off from Hartsfield-Ja... See more