James Hercher

Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation. Valvoline is a 160-year-old brand that’s still best known for its off-the-shelf car oil and machine lubrication products. But did... See more

From afar, it looks like Google had a rough year. It was found guilty of operating an illegal search monopoly and a publisher ad tech monopoly, not to mention getting hit with a raft of civil antitrust suits brought by ad tech But zoom in a bit and it bec... See more

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The relatively new technology was one that everybody in data-driven marketing would need to know. Fast-forward to the end of 2025, and maybe advertisers don’t need to know w... See more

Lionsgate is ready for its ad tech close-up. The film and TV studio has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate creates with new FAST and streaming video on-demand TV chann... See more

Matt Kalish had long been frustrated by the lack of growth in creator media on channels like Twitch, YouTube, and TikTok. The DraftKing co-founder and long-time leader of the company’s North American business saw creator content struggle to grow as part o... See more