Jacob Barker

What drives purchasing decisions in financial services? Discover what matters most to UK and US consumers when choosing financial products — and how trust, transparency, and fairness shape their decisions in 2026. For financial services brands, trust isn’... See more

The Attest guide to mastering multiple choice survey questions Multiple choice questions are simple in appearance but small mistakes can distort your results. Learn how to design clear, unbiased options that keep respondents engaged and data trustworthy. ... See more

It’s going to cost some big bucks to get the water flowing for a popular ride at the city-run Adventure Bay water park. The FlowRider is a double-jet-powered surf simulator. It's one of just two in the country, according to Windsor’s commissioner of commu... See more

How to improve your Net Promoter Score (NPS) Struggling to improve your NPS? This guide shows how to close the loop with detractors, leverage promoters and turn insights into real improvements across the customer journey. Net Promoter Score (NPS) is one o... See more

It’s not every day that an opportunity to buy a family home with an airport in its backyard arises but right now there’s one on the market in Essex, Ont. The siblings who are selling it say they are looking for the right kind of buyer before letting it go... See more