Isabelle Eyman

About

Strategic and growth-focused brand storyteller with 7+ years of experience shaping digital, editorial, and marketing content for value-driven brands. As the Brand Copywriter at barre3, I craft messaging that inspires connection and builds community, while driving engagement across platforms. With expertise spanning copywriting, SEO, and editorial strategy, I’m passionate about using the power of words to foster authentic connections and bring brand stories to life. My work blends creative vision with data-driven insights to produce content that is not only compelling but impactful. Previously, I’ve led editorial teams, managed social media strategies, and developed content marketing campaigns that achieved measurable results—including growing audience reach by 35% year-over-year and increasing user retention by 20%. I believe that exceptional copywriting stems from a blend of strategic thinking, creative collaboration, and a deep understanding of the audience. Let’s connect and share stories that matter.