Inti Pacheco

Data Reporter at The Wall Street Journal

brooklyn, new york, united states

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Featured Articles

Nike's Revival of Classic Brand Has a Hitch-Soccer Coach Grabbed the Trademark - WSJ

has done a lot to relaunch its cult-classic Total 90 soccer line ahead of next year’s World Cup: a reimagined, streetwear version of the retro-styled cleat, new jerseys and balls, and planned events in cities such as Melbourne and Milan. It let one thing ... See more

wsj.com•Inti Pacheco•Dec 25, 2025

This Sneaker Brand Keeps Raising Prices-and Consumers Don't Seem to Care - WSJ

On became one of the world’s fastest-growing running shoes with its Swiss cheese-like soles and minimalist, tech-forward aesthetic. To outrun tariffs, though, it is standing still. Facing down duties of up to 20%, the Swiss footwear brand didn’t stockpile... See more

wsj.com•Inti Pacheco•Nov 25, 2025

Hoka-Owner Deckers Lowers Guidance as U.S. Consumer Feels Tariff Effects

42 min ago Hoka-Owner Deckers Lowers Guidance as U.S. Consumer Feels Tariff Effects Executives at Hoka- and Ugg-owner Deckers Brands said Thursday that they were lowering the company’s guidance for the second half of the fiscal year after seeing some effe... See more

wsj.com•Inti Pacheco•Oct 23, 2025

Nike Stock Rises After Earnings; Brand Predicts $1.5 Billion in Tariff Costs

1 hour ago Nike Stock Rises After Earnings; Brand Predicts $1.5 Billion in Tariff Costs Nike now expects tariff costs to hit $1.5 billion this fiscal year, up from the $1 billion executives projected three months ago. Shares rose about 3% in premarket tra... See more

wsj.com•Inti Pacheco•Oct 1, 2025

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Education

Master Of Science, Journalism at Columbia University - Graduate School Of JournalismGraduated: 2017

Masters, Journalism at Universitat De BarcelonaGraduated: 2016

Bachelors, Journalism at Excelsior LlcGraduated: 2014

Bachelors, Journalism at Universidad Latina De Costa RicaGraduated: 2014

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Inti Pacheco

Is this you?

Featured Articles

Nike's Revival of Classic Brand Has a Hitch-Soccer Coach Grabbed the Trademark - WSJ

This Sneaker Brand Keeps Raising Prices-and Consumers Don't Seem to Care - WSJ

Hoka-Owner Deckers Lowers Guidance as U.S. Consumer Feels Tariff Effects

Nike Stock Rises After Earnings; Brand Predicts $1.5 Billion in Tariff Costs

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Featured Articles

Nike's Revival of Classic Brand Has a Hitch-Soccer Coach Grabbed the Trademark - WSJ

This Sneaker Brand Keeps Raising Prices-and Consumers Don't Seem to Care - WSJ

Hoka-Owner Deckers Lowers Guidance as U.S. Consumer Feels Tariff Effects

Nike Stock Rises After Earnings; Brand Predicts $1.5 Billion in Tariff Costs

Social Media

Education