Imogen Watson

Senior Writer at Creative Review

london, england, united kingdom

Publications:

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About

My life goal is to be Nigella Lawson.

Featured Articles

Folgers Turns Its Iconic Jingle Into a Wake-Up Anthem for a New Generation

Folgers wants America to get up, smell the coffee, and seize the day, as it reworks its famous jingle into a medley of famous tracks about waking up. Aware that the legacy of what was once the most recognizable jingle in American advertising was fading, F... See more

adweek.com•Imogen Watson•Feb 17, 2026

Wix Hails New Era of Web Design in Super Bowl Return

Wix has broken its seven-year Super Bowl hiatus to welcome the next frontier of web design: a“first-of-its-kind” hybrid website editor that combines chatbot-based AI with traditional drag-and-drop tools. With just a 30-second window to showcase its new fe... See more

adweek.com•Imogen Watson•Feb 6, 2026

Dove Drops Nostalgic Y2K Remix of 'Don't Cha' for the Grammys

While Dove is renowned for fostering self-esteem in women through its decades-long “Real Beauty” campaign, Unilever’s beauty brand has begun connecting with customers on a different wavelength: music. Hot on the Y2K renaissance and borrowed nostalgia, Dov... See more

adweek.com•Imogen Watson•Feb 2, 2026

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