Hemma Vara

About

As the Shopping Editor at Are Media and the former Digital Editor for some of New Zealand's leading fashion and lifestyle magazines, my expertise lies in leading editorial content and marketing strategies across digital platforms. My writing portfolio spans luxury goods, fashion, beauty, wellbeing, food, culture, business and technology. My work has been published in the New Zealand Listener, Denizen, Fashion Quarterly, Good Magazine, Stuff and The Spinoff. View my portfolio at https://authory.com/hemmavara.A former Intellectual Property lawyer, I am also a co-director of TMJAM, a customer-centric, tech-based trade mark application service operating in New Zealand and Australia. In 2017, I was the co-recipient of The John McLaren Emmerson QC Essay Prize for "The Robot Revolution – Reinventing Inventorship", which argued how reform of existing patent laws is necessary to recognise AI-invented material as patentable to incentivise innovation.