Haley Velasco

About

I’m a passionate, digitally savvy storyteller who thrives at the intersection of journalism, audience growth, and platform innovation. With a strong foundation in reporting and a deep understanding of digital engagement, I specialize in crafting compelling stories and developing strategies that connect with readers where they are—whether through search, social, newsletters, or push alerts. Reporter, Writer & Editor: As a journalist, I’ve written deeply reported stories and cultural features for The Wall Street Journal, including two front-page A-heds, and contributed to beats ranging from travel and entertainment to lifestyle and human interest. My freelance work has appeared in outlets including USA Today, The Drum, Life & Style, Yahoo Celebrity, Hearst's Simplemost, and The New York Times—always with an eye for what resonates with modern audiences. Digital Editor & Audience Strategist: Currently, I serve as the Senior Editor for News Audience Development at McClatchy, helping shape and execute engagement strategies across 30 newsrooms, including the Miami Herald, Kansas City Star, and Sacramento Bee. I oversee platform messaging—from newsletters and push alerts to homepage curation—with a focus on SEO, user behavior, and subscription growth. Previously, I was one of The Wall Street Journal’s most senior social media editors. I led daily publishing across Twitter, Facebook, and LinkedIn, contributed to Instagram strategy, and played a key role in developing the Journal’s voice across platforms. When I’m not in the newsroom, you’ll likely find me reading at the Jersey Shore or hanging with my dachshund, Relish. If you would like to connect or know more about my story, please send me an InMail message or email me at haleyannvelasco@gmail.com. Key Strengths: Reporting, Editing, Social Media Strategy & Content Development: Facebook, Twitter, Instagram & LinkedIn, Copyediting, Freelance Writing, Video Shooting & Editing, Adobe Suite: Photoshop, InDesign, Premiere Pro