Grace Gollasch

X’s UK revenues fall 58% as brands flee over moderation fears The social media platform reported a large drop in UK revenues in 2024, blaming reduced advertising spend from major brands amid ongoing concerns around brand safety. X’s UK revenues fell by al... See more

‘More distinctive and consistent’: Why ITV is investing in brand to drive its next stage of growth ITV is shifting its focus from product-led growth to brand building as it looks to stand out against the streamers, with a new brand platform and biggest ma... See more

‘Big brand behaviour’: Inside People’s Postcode Lottery’s move into ad-funded programming Considered a gambling brand, People’s Postcode Lottery overcame strict regulations to partner with ITV for the broadcaster’s biggest ever ad-funded series. As tradit... See more

‘Constantly pushing innovation’: Netflix’s VP of marketing on its goal to generate fandom EMEA marketing lead June Sauvaget on why the streamer measures success by cultural impact and how Stranger Things shows the power of fandom-led marketing. For most m... See more

John Lewis Christmas ad an early favourite among consumers, data suggests M&S and Coca-Cola rank highest for branded recognition, according to data from Ipsos. John Lewis & Partners has taken an early lead as consumers’ favourite Christmas ad this... See more