The rise of scam ads has become the fastest-growing driver of distrust in UK advertising and consumers believe online platforms “could be doing more” to tackle the problem. Those findings from industry think tank Credos were a key talking point at last we... See more
PARIS: Arthur Sadoun is looking at how Publicis Groupe can compete beyond the agency sector in 2026 as many of its established peers are struggling in an environment that is “getting tougher.” Sadoun told Campaign, “The truth is we are not looking really ... See more
Arthur Sadoun is looking at how Publicis Groupe can compete beyond the agency sector in 2026 as many of its established peers are struggling in an environment that is “getting tougher”. Sadoun told Campaign: “The truth is we are not looking really at what... See more
Publicis has credited its “AI-powered growth model” for helping to drive organic revenue growth of 5.6% and a record 18.2% profit margin at its annual results. The French agency group ended the year strongly with 5.9% growth in Q4, which is likely to be w... See more
Haymarket Group said growth in the UK and its best performance in Asia in more than a decade helped the media company to post £11.5m in annual profits, “despite a turbulent global economy”. Germany was also “steady” but US revenues declined because of “ch... See more
