George Crankovic

About

I want to write a fundraising appeal for your nonprofit. But not an ordinary, boilerplate appeal. I want to write an appeal for your organization that opens your donors’ eyes to the humanity and urgency of your cause and brings them closer to your nonprofit with support they give happily because they share in your mission. Why believe what I say? I’m a skilled, experienced copywriter and fundraiser. I write appeals for nonprofits in virtually every sector. And I write articles on donor-centric fundraising and copywriting for NonProfitPRO, SOFII, and many others, and I blog at www.marketing-fundraising.com. I invite you to take a look. Why consider me for your fundraising? I know the challenges you face. You either have to write copy yourself, or you have to deal with a writer who a) doesn’t listen to you, b) doesn’t have a clue about fundraising copy, c) seems uninterested in deadlines, d) all of the above. I can help. I create strong appeals for acquisition, reactivation, and cultivation, along with newsletters and case statements, for nonprofits. What about results? One appeal generated a 5% response and $30,000 in net income. Not bad. But the appeal I wrote that was tested against it generated a 15% response and net income of $100,000. What made the difference? Copywriting based on deep-dive research that reveals surprising benefits that tap into donors’ motivations, values, and aspirations, activating the drive to give. With this copywriting, I’ve been able to increase response and revenue for nonprofits with donor-centric fundraising strategies for acquisition, cultivation, and reactivation. Would it make sense to connect? You’ll like having a pro on-call for expert-level fundraising copywriting. Take a second now to get in touch via LinkedIn, at gcrankovic@yahoo.com, or at www.marketing-fundraising.com.nn