Franki Hobson

About

As a highly experienced and dynamic leader of commercial and editorial content, I have a proven track record of influencing and leading all aspects of publishing and content including social and digital media, marketing, and print deliverables while working for some of Australia’s most prominent media organisations. Over a career spanning more than 20 years, I have consistently delivered content campaigns that resonate with audiences whilst achieving key objectives, notable YoY growth and successful pitch conversion across a portfolio of category-leading brands and clients, including fashion, beauty, homes, finance, tourism, FMCG, parenting, health and lifestyle. A champion of people management, I am passionate about nurturing talent and building high-quality teams and curating durable and trusted relationships with internal and external stakeholders using a responsive and solutions-focussed approach. Tech savvy and perpetually curious, I strive to always have my finger on the pulse of current trends. I enjoy challenging and highly creative roles where I can play a key strategic and supportive role to deliver high quality, authentic and purposeful content.