Elvira Sakmari

About

As Digital Director at NBCDFW.com, I oversee multiple digital platforms for KXAS-TV including web and mobile. I'm also involved in our push to leverage social networking sites like Facebook and Twitter to maximize page views and unique visitors to our site. Drawing on my past experience as a news producer and executive producer, I work with the news department to integrate the digital platforms into our on-air product. I work with the sales department to make them aware of products we create that may generate revenue as well as at on their needs to satisfy clients or bring in new business. I also work with the marketing department to promote our digital portfolio.