The process of contacting journalists becomes challenging during certain periods. The perfect pitch requires timing, but you still might not receive any response to your pitch. Reporters get hundreds of emails every week, yet they skip most of them. Your ... See more
With millions of users sharing news, stories, and viewpoints at any given time, the internet is constantly active. This stream of information can make it hard for any company to decide what is truly important.
AI-powered media intelligence services can he... See more
In the digital age, a brand’s reputation can change drastically in a matter of hours. Social media conversations, online reviews, and search exposure now shape public opinion. Media monitoring (and social listening) is more important than ever for crisis ... See more
Performance marketers are hitting a wall. Costs keep climbing, CTRs are sliding, and creative fatigue is everywhere. Meanwhile, people scroll past polished ads without a second look, but stop for short videos shot by someone who actually tried the product... See more
If you work in PR, there’s a good chance native ads live in a slightly foggy part of your world. They’re “in the plan,” usually handled by a media agency or the paid team. Someone mentions Taboola, Outbrain, maybe some in-feed formats. A few weeks later, ... See more
