Eileen Mcclelland

new orleans, louisiana, united states

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Full-time, award-winning jewelry journalist for INSTORE Magazine, a national B2B publication for retailers.Contributing writer to The New Orleans Times-Picayune, NOLA.com; Metalsmith magazine; SilverKris Singapore Airlines magazineSpecialties: Business writing, travel, homes, arts & entertainment.Editorial management and copy editing.

Featured Articles

The real story: Louisiana's Capital Region

This story is part of Business Report’s Capital Assets edition. Greater Baton Rouge is easy to underestimate. Drive through, and you might see a midsized Southern capital—government buildings, a big state university, refineries along the river. What you w... See more

businessreport.com•Eileen Mcclelland•Jan 7, 2026

Unique experiences in the Capital Region: Stadium shakes, pink flamingos and prison rodeos

Baton Rouge is a place where 100,000 fans shake a concrete stadium so enthusiastically it registers on seismographs, where pink flamingos stage midnight invasions of front lawns and where, twice a year, one of America’s most infamous prisons transforms in... See more

businessreport.com•Eileen Mcclelland•Jan 5, 2026

Atlanta Jeweler Taps Labubu Craze for Anniversary Promotion

Best of The Best Atlanta Jeweler Taps Labubu Craze for Anniversary Promotion Worthmore Jewelers used the viral blind-box toys as gift-with-purchase, drawing multigenerational crowds. MOLLI BOTNICK SCHIFFER began to catch a case of Labubu fever around the ... See more

instoremag.com•Eileen Mcclelland•Dec 21, 2025

Holiday Whoppers: Jewelers Share the Stories of Their Most Memorable Holiday Sales

This story was originally published in INSTORE magazine in December 2021. WE ASKED OUR Brain Squad to share stories of holiday “whoppers,” those holiday-season sales and successes that are never forgotten. As usual, our readers delivered with a repertoire... See more

instoremag.com•Eileen Mcclelland•Dec 20, 2025

This 34-Year-Old Tampa Jeweler Ditched the Traditional Jewelry Store Playbook. Here's What He Built Instead.

Tampa Jewelry Store Designed to Be Casually Cool Everglow Jewelry's modern aesthetic, hydraulic display cases and hands-on ring builder are helping to drive an 80% close rate. Everglow Jewelry, Tampa, FL OWNER: Derrick Pyke; URL: everglowjewelry.com; ONLI... See more

instoremag.com•Eileen Mcclelland•Dec 18, 2025

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Eileen Mcclelland

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Featured Articles

The real story: Louisiana's Capital Region

Unique experiences in the Capital Region: Stadium shakes, pink flamingos and prison rodeos

Atlanta Jeweler Taps Labubu Craze for Anniversary Promotion

Holiday Whoppers: Jewelers Share the Stories of Their Most Memorable Holiday Sales

This 34-Year-Old Tampa Jeweler Ditched the Traditional Jewelry Store Playbook. Here's What He Built Instead.

Is this you?

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Connect with journalists.

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Featured Articles

The real story: Louisiana's Capital Region

Unique experiences in the Capital Region: Stadium shakes, pink flamingos and prison rodeos

Atlanta Jeweler Taps Labubu Craze for Anniversary Promotion

Holiday Whoppers: Jewelers Share the Stories of Their Most Memorable Holiday Sales

This 34-Year-Old Tampa Jeweler Ditched the Traditional Jewelry Store Playbook. Here's What He Built Instead.

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