Edward Pikulski

About

My wide-ranging media career started when I was a young college student. I started as a news reporter on WARM radio. Then, I hosted the top-rated adult radio show in the Wilkes-Barre/Scranton Metro on WEZX-FM, the mighty Rock 107 for ten years! I spent another ten years as a photojournalist for a Pulitzer Prize-winning newspaper and taught photojournalism to photography majors at my alma mater. When print transitioned to digital, I served as an online editor, content development director, and then director of Interactive Media for eight daily newspapers and five major-market alternative weeklies. https://edwardpikulski.com/ The details: I am an innovative and award-winning Digital Media Manager and a key leadership team member. I help provide the vision and strategy to lead companies to market growth and increased profitability. I develop compelling narratives and digital strategies that raise awareness, drive adoption, and create a loyal audience base. I've been involved in the end-to-end news gathering, marketing, subscription sales, and presentation process. Accomplishments ● Directed year-over-year audience growth and increased digital subscription sales in a challenging, demanding, hard paywall environment. As an early adopter of the paid online news strategy. I led the digital subscription sales and marketing strategy for seven years and conducted extensive A/B testing. ● Digital media triple threat, balancing editorial innovation, audience growth, and engagement on multiple websites and dozens of social media accounts with outstanding community engagement through vibrant marketing campaigns, providing stellar customer and client service. ● Strategic partner, interacting with critical editorial, circulation, sales, marketing, communications, PR, and executive leadership stakeholders. ● Over 20 years of architecting and implementing content development and execution, tight budgeting, project management, vendor relationships, media relations, community management, and internal and external communications. ● Podcast host, producer, and creator. I am a storyteller, interviewer, editor, blogger, broadcaster, and mentor who loves creative media and new challenges. Experience: ● Digital Media Strategy ● Audience Development ● SEO ● Marketing Campaigns ● Content Development ● Podcast Creation / Hosting / Production ● Social Media ● Editorial Management ● Leadership / Management ● Audience Development and Engagement ● Analytics ● Storytelling ● Writing / Communications /Media Relations / PR ● Growth Strategy ● Budget Management