Debbie Phillips-donaldson

rockford, illinois, united states

Publications:

Is this you?

Claim your profile to connect with sources, showcase your work, and earn extra income just by writing great stories.

About

20+ years in media industryExtensive experience in understanding audience needs and creating content to serve themWriting, editing and proofreading skills in all media and formatsSpecialties: Translating audience research and needs into meaningful, useful content

Featured Articles

How health and wellness are transforming premium pet food

Subscribe to Magazine Pet foods, and the ingredients constituting them, constantly evolve as consumer needs change, supply chains shift and other market factors influence product development. For example, “premium” used to mean a product commanded a certa... See more

petfoodindustry.com•Debbie Phillips-donaldson•Jan 7, 2026

New model for cat nutrition research: Cat owner involvement

Subscribe to Magazine Cat ownership in the U.S. hit an all-time high of 49 million households in 2024, a 23% increase year over year, and cat food product development may be starting to keep pace. In a July 2025 poll of pet food professionals on PetfoodIn... See more

petfoodindustry.com•Debbie Phillips-donaldson•Dec 10, 2025

2026 trends: Consumers look to resilience, value, nostalgia

The lasting lesson from the COVID-19 pandemic — and possibly a business or marketing model for pet food and other consumer brands in 2026 — is resilience, according to experts at Mintel, the research firm. “Brands can help consumers feel like they can per... See more

petfoodindustry.com•Debbie Phillips-donaldson•Nov 20, 2025

State of pet food: Business caution, revised plans

Subscribe to Magazine Pet food companies reporting less-than-stellar financial results. Creeping inflation. Low levels of buzz and innovation at large pet trade shows. As I write this, the pet food market is still holding its own, but industry polls condu... See more

petfoodindustry.com•Debbie Phillips-donaldson•Nov 10, 2025

Why Brazil continues to rise in pet food and pet care

Like many economies and pet food markets today, Brazil is experiencing some ups and downs. Abinpet, the Brazilian Association of the Pet Products Industry, projects the overall pet care sector to grow 3.5% in sales in 2025. While this is the lowest growth... See more

petfoodindustry.com•Debbie Phillips-donaldson•Oct 10, 2025

Bylined Articles

HARO Queries

Portfolio

Is this you?

Claim your profile to connect with sources, showcase your work, and earn extra income just by writing great stories.

Claim your profile

Social Media

LinkedIn X

Social Media

Pitching Guidelines

Keep it short (under 200 words)
Include credentials and links
Use subject lines with query title

Pitching Guidelines

Quick Stats

Followers

926

Articles5

Last Article7 days ago

Stats

Education

Bachelor Of Science, Journalism at Southern Illinois University, CarbondaleGraduated: 1982

Education

Debbie Phillips-donaldson

Is this you?

About

Featured Articles

How health and wellness are transforming premium pet food

New model for cat nutrition research: Cat owner involvement

2026 trends: Consumers look to resilience, value, nostalgia

State of pet food: Business caution, revised plans

Why Brazil continues to rise in pet food and pet care

Is this you?

Social Media

Education

Connect with journalists.

Connect with journalists.

Featured Articles

How health and wellness are transforming premium pet food

New model for cat nutrition research: Cat owner involvement

2026 trends: Consumers look to resilience, value, nostalgia

State of pet food: Business caution, revised plans

Why Brazil continues to rise in pet food and pet care

Social Media

Education