Danny Walker

About

Hardworking team leader with 20 years experience working in editorial, product and content creation. From award-winning streaming platforms to industry-leading magazines, websites and ever-expanding social networks, I’ve enjoy commissioning, creating and curating shareable content, increasing audience engagement and shaping products throughout my career - all while putting users at the heart of everything I do. I take great pride in my attention to detail, unapologetically obsess over workflows and operations and enjoy creating and/or operationalising strategies. I’m first to throw ideas into the pot and last to leave.

 I always strive to create/maintain inclusive working environments. I’ve had the pleasure of working on products like All 4 (now Channel 4 Streaming), Mirror Online and RWDmag.com and with brands such as Levi's and Adidas providing creative marketing solutions. Not only have I appeared on Sky News and BBC radio as an expert, I was Channel 4’s first ever Senior Platform Editor, editor of RWD and MOBO magazines, as well as an integral part of Daily Mirror's Showbiz team. Major Achievements: 
+ Lead the product/editorial leg of Channel 4’s 2023 brand transformation
 + Helped operationalise Channel 4’s Future4 digital strategy across multiple platforms
 + Lead editorial product/editorial campaigns for Channel 4’s Black to Front project, Stand Up to Cancer, Paralympics, Winter Paralympics, first Earth Day, Hollyoaks 25th anniversary and Skins 10th anniversary
 + First hire of Mirror Online’s 2012 digital expansion
 + Deputy Editor/Editor of RWD magazine and spearheaded its development into the UK’s largest youth lifestyle title, while helping increase @RWDmag followers on Twitter from 7k to 39k, organically
 + Commissioned as scriptwriter for Levi’s Engineered Jeans 10th anniversary comic and animation, The Twisted Originals 
+ Started an industry-leading international electric scooter brand (on the side) that was featured on BBC Essex and had a social following of over 5K on Instagram