Christopher Parr

About

Award-winning marketing leader with 15+ years driving digital transformation and demand generation for Fortune 500 brands and founder-lead start-ups. Proven track record of blending organic content and paid channels to fuel double-digit growth. Working with industry leaders such as Amazon, Google, eBay, Lexus, and more, my career spans both B2B and B2C sectors, with a focus on demand generation, content, digital transformation, and long-term customer acquisition strategies. B2B Focus: Enterprise Growth & Revenue * Developed and scaled revenue-generating B2B strategies for enterprise clients, driving long-term growth and retention * Expertise in account-based marketing (ABM), personalized campaigns, and demand generation that foster significant business growth * Led digital transformation initiatives for Fortune 500 clients, streamlining operations and maximizing customer engagement * Worked with clients in various industries, including insurance, collaborating with brands like American Family Insurance (AmFam), Sentry and AON to drive digital innovation and growth B2C Focus: Acquisition & Customer Retention * Built and optimized customer acquisition funnels that convert first-time buyers into long-term, loyal customers * Created multi-channel marketing strategies (digital, social, email) to increase reach, engagement, and conversion rates * Led growth campaigns that focused on increasing customer lifetime value through targeted, data-driven strategies * Extensive experience in the insurance industry, particularly B2C insurtech, driving customer-centric digital strategies for brands like Bunker and AmFam Recognized Work & Impact: * Projects featured in the New York Times, Wired, AdAge, USA Today, and Business Insider * Awarded by ADDYs, Webby Awards, CNET, and more for digital innovation * Named by USA Today as one of the “Top 10 Luxury Travel Bloggers” and honored among Madison Magazine’s “Top 20 Most Influential People” Key Expertise: * B2B Growth & Revenue Strategy: Scaling enterprise customer acquisition and retention * B2C Acquisition & Retention: Building data-driven campaigns for long-term customer engagement * Digital Transformation & Innovation: Implementing technology solutions to optimize customer experiences * Demand Generation & Account-Based Marketing: Tailored strategies that drive profitability and growth * Branding & Content Strategy: Crafting compelling narratives for both B2B and B2C markets * Leadership & Team Building: Mentoring and leading cross-functional teams to success