Chris Barth

About

As the principal strategist for Contagious North America, I oversee a wide variety of projects with a focus on long-term creative excellence programs, innovation and strategy workshops, marketing trend briefings, in-depth research reports, and brand capabilities training. As the definitive record of creative brand thinking, Contagious helps marketers at world-class brands and agencies understand and adapt to the complex and shifting modern marketing landscape. In an industry struggling to separate the signal from the noise, Contagious identifies and unpacks the most important developments driving marketing, business, and creativity to inspire and equip teams around the globe. I am also proud to have co-authored The Contagious Commandments: Ten Steps To Brand Bravery, published by Penguin Business in 2018. The book lays out ten strategic imperatives for companies to produce contagious marketing more intentionally, rather than by chance. Taking inspiration from disruptive creativity around the world, the Commandments explore how companies fuse creativity, technology and behavioral psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how other brand can too. Find it at any reputable bookseller! Prior to joining Contagious, I was a staff writer at Forbes, where I covered business, technology, and investing for the magazine and Forbes.com. At Forbes I produced the Intelligent Investing section and led editorial for Steve Forbes' weekly Intelligent Investing video series, booking and interviewing business and investing leaders for the program. I am passionate about creativity as a competitive advantage and believe that, with the right leadership, companies can be a force for positive change in the world.