Carla Challis

About

I'm a multi-channel creative Editor with over 10 years of experience in digital, creating compelling, clickable, shoppale and shareable editorial and commercial content across multiple platforms, with a particular focus on Lifestyle and more recently, affiliates.I've worked with a range of beauty, health, fashion and travel brands to create engaging branded content, offering creative solutions to marketing needs and building awareness of brands through the power of brilliant content; and in the past two years, focused on affiliate partnerships and owning affiliate partner editorial - finding creative ways to merge our audience's shopping preferences with what a brand wants to push. Having worked across e-commerce sites as well as editorial, I'm confident in creating content that crosses both sectors. I also have experience of creating marketing campaigns and newsletters for fashion, wellbeing and beauty brands. My current role is client-facing and I am more than adept at managing that relationship while delivering above and beyond their expectations.Having worked for the likes of the Press Association, ASOS, Sky and Sugar, I'm as comfortable creating and developing editorial as I am analysing statistics or creating content franchises, gaining thousands of organic page views in the process. I'm also a dab hand at organising and styling fashion shoots and executive producing videos in the fashion, beauty and wellbeing sector, plus, commissioning and developing junior talent too.