Carianne Luter

About

My name is Carianne Luter, and I serve as the Digital Media and Engagement Manager for WJXT-4 News4JAX. I have been a part of Channel 4 in Jacksonville since December 2015, bringing a passion for storytelling and digital strategy to the newsroom. I earned my bachelor’s degree in communication with a concentration in multimedia journalism and production from the University of North Florida. I am furthering my expertise by pursuing a Master of Arts in Mass Communication with a specialization in Digital Strategy at the University of Florida’s College of Journalism and Communications. Thriving in fast-paced environments, I excel under pressure and have authored over 3,300 articles for News4JAX.com and other Graham Media Group stations. Additionally, I oversee content strategy and audience engagement across multiple social media platforms, including YouTube, Instagram, Facebook, X, TikTok, Threads, Bluesky and LinkedIn. Beyond my professional work, I am a dedicated advocate for the LGBTQ+ community, actively educating colleagues and organizations on inclusivity while amplifying stories that foster acceptance. I am deeply passionate about what I do, from meeting new people to inspiring others to embrace creativity in all aspects of their work. —Carianne Luter (She/Her/Hers)