Camille Hantla

About

As the Digital Media Manager at FOX 56 News, I lead the digital news department in creating and distributing engaging and informative content across the website, mobile app, and social media platforms. I have over 7 years of experience in digital content creation and management for broadcast media brands, with a focus on content marketing, organic SEO, web analytics, and project management. I leverage my technical expertise and creativity to develop and execute data-driven digital strategies that increase user interactivity and traffic, especially in the local market to be the trusted source for Lexington and central Kentucky news. I collaborate with web producers, broadcast reporters, and other internal and regional teams to ensure high-quality and timely delivery of digital content and projects that meet or beat the station's standards, goals, and KPIs. I constantly monitor and optimize digital performance based on analytics and industry trends utilizing tools such as Google Analytics, Trends, Search Console, Chartbeat, and Data/Looker Studio.