Briana Brownell

About

The diversity and volume at which new data is available about products and markets is increasing at lightning speed. Our proprietary suite of software was developed to benefit from the opportunities that this wealth of data can provide. We augment best-in-class marketing research methodology and consulting experience with smart, artificial intelligence assisted text analytics, competitive intelligence, forecasting and predictive analytics. Our methodology allows our clients to identify value drivers, price sensitivity and communication challenges more quickly and cost-effectively. Armed with this knowledge, clients adapt and succeed in dynamic market conditions, make smarter investments, de-risk decisions, position for success, and capitalize on opportunities. We take our inspiration from game theory, the science of decision-making, where a pure strategy provides the best course of action for all possible scenarios a player may face. Let us help you find the pure strategy to solve your most important business problems.