Bobby Oler

About

I know what you're trying to say. You have tons of data, hours of footage and thought leadership ideas for days. But how do you break through? How do make a diamond out of all of that pressure? With over a decade of experience in journalism, digital media, and leadership, I excel at crafting compelling narratives, leading high-performing teams, and driving audience engagement across multiple platforms. I make the complicated simple, and I make the narrative sing. ***Want to talk? Email reachbobbyoler@gmail.com*** As Senior Digital Producer at NewsNation, I lead a team of writers, social media editors, and video producers, overseeing digital content across web, social, and mobile platforms. I ensure everything we do aligns with our brand while optimizing for audience engagement and SEO. Previously, I served as the main anchor at the ABC affiliate in Peoria, IL, where I not only delivered the news but also wrote, shot, and edited stories, bringing a multimedia approach to journalism. I took pride in mentoring and coaching early-career journalists, helping them sharpen their reporting and storytelling skills. Earlier in my career, I was a multimedia journalist at KY3 in Springfield, MO, where I managed tight deadlines, live crisis communications, and digital content production while covering a broad range of topics. My ability to create, edit, and publish content seamlessly across TV, web, and social platforms became a key strength. Key Strengths & Expertise: * Strategic Communications – Proven ability to shape narratives and align messaging with organizational goals. * Crisis & Reputation Management – Experience handling high-pressure situations with clarity and strategy. * Media & Digital Strategy – Deep expertise in SEO, audience engagement, and multi-platform storytelling. * Executive & Internal Communications – Strong writing, messaging, and leadership skills to support key stakeholders. * Leadership & Team Development – Experience managing and mentoring teams in fast-paced, high-stakes environments. At my core, I am a storyteller and strategist who thrives on translating complex information into clear, compelling messaging. I bring a data-driven, people-centric, adaptable, and results-oriented approach to every challenge.