Bobbie Carlton

When we envision a professional speaker, we often think of the keynote role. The keynote speaker is the first speaker at an event, setting the tone for the day. But there is another speaking role that we forget: the emcee or host. They are the actual firs... See more

I want to jump up from my desk and run to one of the local mom-and-pop cafés – not just because I dream of their breakfast specials, but because their marketing makes me so sad. I want to take the owners aside and say, gently, “Hey, those emails are not d... See more

I want to jump up from my desk and run to one of the local mom-and-pop cafés – not just because I dream of their breakfast specials, but because their marketing makes me so sad. I want to take the owners aside and say, gently, “Hey, those emails are not d... See more

I talk to a lot of startup founders and marketing people who can’t wait to issue their launch press release. They spend a lot of time testing various headlines, lovingly crafting their opening paragraph, haggling over partner quotes and customer testimoni... See more