Bernice Ross

About

Nationally syndicated columnist, author, trainer, and international speaker, Bernice Ross couples her expertise as a Master Certified Coach with 35+ years of real estate sales experience. With over 1,600 published articles to her credit, Inman News called Bernice “America’s top real estate coach.” She founded RealEstateCoach.com in 1996, BrokerageUP! Inc., in 2017, and her newest initiative Profit.RealEstate and her new daily publication The Investor Scoop launched on May 8, 2025. In 2024, one million transactions were closed in the 1-4 unit single family investor space with 93 percent of these being with mom and pop investors. Profit.RealEstate and The Investor Scoop is designed to support this underserved part of the market, as well as consumers just buying their first home, and those just beginning on their investment journey. She is the author of seven books including Waging War on Real Estate’s Discounters, Real Estate Dough: Your Recipe for Real Estate Success, Who's the Best Person to Sell My House, Lead Great Virtual Meetings: The Steps You Need to Succeed, and he PQ Factor, Stop Resisting and Start Persisting (May 2017). Bernice's New and Experienced Real Estate Agent Training Programs are recognized as the gold standard in the real industry as the most comprehensive and up-to-date online and face-to-face training available today. Since 2007, Bernice’s Annual Awesome Females in Real Estate conference has also been bringing together real estate’s leading women to help them meet the exclusive challenges they face as industry leaders.Bernice holds a B.A. and M.A. in English from UCLA and a Ph.D. in Educational Psychology from the University of Southern California. Her specialties are cognitive developmental psychology, research design, and statistics. She began her teaching career at UCLA extension when she was 21 and was hired full-time by the Los Angeles Community College District when she was 22 where she taught for 33 years earning the rank of Professor Emeritus of Psychology from Pierce College. She also served as an adjunct professor at the University of Southern California where she taught the Educational Psychology course preparing doctoral students in the Graduate School of Education for their first qualifying exams.