The chief marketing officers from apparel brand True Religion, personalized greeting card brand Shutterfly and sparkling water brand Rambler agree: Taglines have an important place in marketing. A campaign tagline expresses the brand in that moment and ca... See more
Milani Cosmetics grew sales 6% in 2025 and the brand has already started 2026 with a new marketing push. The mass cosmetics brand prides itself on developing luxury-quality products for all skin tones at mass cosmetics prices, said Chief Marketing Officer... See more
CMO Olga Osminkina-Jones shares how the butter-substitute brand snagged celebrity chef Gordon Ramsay as the face for the brand’s new campaign featuring its reformulated product. Consumers need to reappraise I Can’t Believe It’s Not Butter, said Olga Osmin... See more
With each new store opening, fitness apparel brand Beyond Yoga is taking a hyperlocal approach to marketing, said Chief Marketing Officer Katie Babineau. The 20-year old brand was focused on wholesale and direct-to-consumer online sales until August 2021,... See more
More product information has led to more web visitors, more conversions and more sales, said Jon Gobeli, Vice President of Digital Commerce at City Furniture. Consumers can take months to select a piece of furniture, as it is a high-ticket product that co... See more
