Joolies’ top marketer shares how the brand shook up a quiet category and now boasts 46% sales growth. Grandmas eat dates. It’s true, but millennials and Gen Z consumers should be eating them too, said Amanda Sains, Vice President of Marketing for date bra... See more
The chief marketing officers from apparel brand True Religion, personalized greeting card brand Shutterfly and sparkling water brand Rambler agree: Taglines have an important place in marketing. A campaign tagline expresses the brand in that moment and ca... See more
Milani Cosmetics grew sales 6% in 2025 and the brand has already started 2026 with a new marketing push. The mass cosmetics brand prides itself on developing luxury-quality products for all skin tones at mass cosmetics prices, said Chief Marketing Officer... See more
CMO Olga Osminkina-Jones shares how the butter-substitute brand snagged celebrity chef Gordon Ramsay as the face for the brand’s new campaign featuring its reformulated product. Consumers need to reappraise I Can’t Believe It’s Not Butter, said Olga Osmin... See more
With each new store opening, fitness apparel brand Beyond Yoga is taking a hyperlocal approach to marketing, said Chief Marketing Officer Katie Babineau. The 20-year old brand was focused on wholesale and direct-to-consumer online sales until August 2021,... See more
