Anna Hensel

About

I’m a seasoned reporter and editor, with over ten years of experience in using effective communication to drive measurable business results. Currently, I'm the executive editor at Modern Retail, where I manage a business-to-business publication that's dedicated to covering the news that retail professionals need to know to do their jobs better with authority and honesty. A data-driven communicator, I have a track record of success in applying insights and analytics to guide editorial and content decisions. In addition to reporting and editing daily stories and features, my expertise includes developing editorial calendars, creating newsletters and other new editorial products from scratch, optimizing for SEO, and formalizing style guidelines. I thrive when motivating others in fast-paced environments -- as a skilled team leader, I'm comfortable working under tight deadlines, and I enjoy collaborating cross-functionally with colleagues across business areas to develop and adapt content to reach readers most effectively.