Amelia Edelman

About

I am a forward-thinking and meticulous editorial and brand leader with nearly 20 years of experience in journalism and brand content focused on travel, health, and parenting. I've spent my career conceptualizing and implementing functional and sustainable content strategies across diverse industries, and leading my teams large and small through unprecedented growth while prioritizing authentic, mission-driven storytelling. I ensure that content cements the brand as a thought leader while optimizing audience reach, engagement, and retention. I enhance visibility through a defined and straight-up compelling voice. I employ a data-driven but human-first approach that integrates SEO techniques to elevate content quality while consistently protecting brand integrity and amplifying marginalized voices. I'm proficient in print, digital, social, email, and snail mail. I'm a copyeditor for life—and on my watch, no stray comma is safe. I lead with empathy above all. Key areas of my expertise include: - Content strategy and implementation - Copyediting incl. Style Guide development - Brand vision and voice - Editorial calendar planning and management - Human-centered leadership and training - Creative partnerships and editorial packages - Editorial budget management - Writing, editing, and design - SEO and data analytics - Social media marketing