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Money Editorial Manager at Finder | Expertise in banking & superannuation | ASIC RG146 certified
newcastle, new south wales, australia
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Claim your profileAs Finder’s money editorial manager I’m responsible for driving the content strategy for the site’s personal finance sections. Along with a team of writers and editors, I write daily news stories, features, reviews of financial products, blogs and "how to" guides on personal banking, superannuation, share trading, tax and wealth generation. I’m responsible for planning, writing, publishing, commissioning, editing and optimising each piece to ensure it’s engaging and well written, consistent with Finder's tone of voice, is accurate and compliant, meets user intent, leverages best-in-class SEO and is optimised for conversion. This also includes strategic content planning based on advanced keyword research, competitor analysis and being on top of market and product trends before they’re trending.You can keep up with my latest pieces via my author page: https://www.finder.com.au/author/alison-banney, and email me at alison.banney@finder.comI also work with finance brands and agencies in a freelance capacity to provide ad-hoc or project-based content support.
Bachelors, Communications, Journalism at University Of NewcastleGraduated: 2012