Ali Hickerson

About

I’m a purpose-driven journalist, content writer and ghostwriter with over 10 years of diverse industry experience in health and tech, driving data-driven content and earned media. I know that seems like a lot of things. *These interdisciplinary experiences allow me to utilize a breadth of skillsets—but I go deep when helping businesses create content that attracts, connects, and retains customers.* People who have worked with me (and who may be a little verbose) would describe me as a trusted advisor, skilled collaborator, relationship builder, and whole-brain thinker recognized for generating tailored content by cultivating the power of empathy, captivating storytelling, and trusted research, supported by measurement. Skills include: * Content Creation & Strategy: Business Goal-Aligned & Data-Driven Content Strategy, Content Marketing, Content Writing & Editing, Content Management, Subject Matter Expert Interviews, Research, Copyediting, SEO, Digital & Social Assets, Video Content PR & Digital Marketing Strategy & Implementation: Lead Generation, Executive Communications, Internal Communications, Integrated Campaigns, Pitching, PR, Agency Management, Keyword Research * Project Management: Project Planning, Cross-Functional Management, Meeting Facilitation, Vendor Management See examples of what I do https://www.alihickerson.com/portfolio