Alex Baker

About

Digital content leader with 15+ years of experience building high-performing teams and creating standout content across news, entertainment, music, sports, lifestyle, B2B, and advertising. From global brands to high-growth startups, I’ve helped shape content strategy, grow audiences, and drive measurable results. I’ve led successful initiatives at companies like Yahoo, Spectrum, Nexstar Media, Doner, and more—recruiting and mentoring talent, scaling editorial operations, and executing multi-platform campaigns. I’ve also partnered with major brands including Molson Coors, Dodge/Mopar, AC Delco, and AVP Volleyball, blending brand voice with creative storytelling that delivers. My expertise spans full-cycle content creation, editorial strategy, audience development, performance analytics, team leadership, and cross-functional collaboration. Whether I’m producing a breaking news feature, launching a branded content campaign, or building an editorial team from scratch, I bring energy, creativity, and a sharp editorial instinct. Outside the 9-to-5, I’m a passionate music fan, musician, DJ, and broadcaster. Let’s connect if you're looking for a content strategist who can lead with both creativity and precision in fast-paced, evolving environments.