Aaron Heienickle

You do not beat burnout with a week off in July, and maybe that week off for the December holiday? You can also beat it in 45 to 90 minutes, which you’ll actually take this Thursday. Burnout is a capacity problem, not a character flaw. The fix is practica... See more

While tech giants battle over proprietary AI coding assistants, Jay V and Frank Wang have built the world’s most popular open-source alternative and redefined what developer tools should look like. The AI coding wars were supposed to be won by the compani... See more

You know the feeling. You publish the guide. You ship the landing page. You finally get that “best of” mention. And then your CEO forwards you a screenshot from ChatGPT, Perplexity, or Google AI Overviews asking why your competitor is the recommended answ... See more

‘Tis the season for twinkling lights, presents under the tree, and – yep, you guessed it – meetings! In the midst of the festive chaos, navigating effective holiday meetings can seem like one daunting task atop the ever-growing to-do list. Fear not, dilig... See more

Content is king in digital marketing, with written words still ruling today. But a content marketing trend has become so mainstream it’s hard to ignore its value: visual content. No wonder Facebook and YouTube are the most popular social networks worldwid... See more