Varsha Saraogi

About

With over 8 years of professional experience, my core competencies include creating and executing content strategies, optimizing SEO, engaging social media audiences, producing technical and detailed articles and leading a team of creative professionals. I am passionate about delivering high-quality and relevant content that educates, informs and inspires the tech community. Mission – to help companies grow their brand awareness, reach, and impact through innovative and effective content marketing. Former tech journalist and great at turning complex topics into digestible nuggets. Services include – content strategy, creative conception, communications strategy, campaign development, copywriting.A motivated and collaborative team player with a long track record of writing strategic narrative-driven stories that translate across all channels for clients across the public and private sectors, proven ability to produce persuasive copy for all social media channels including Twitter, Instagram, Facebook, LinkedIn, TikTok and YouTube. Having impeccable grammar, strong editing skills, robust background in strategic planning, lead generation, SEO, Marketing Automation, lead nurturing, content marketing and customer acquisition. An early adopter of AI into my workflows. In-depth experience with marketing and hosting global virtual events. Experience using: Adobe Suite, Hootsuite, HubSpot, Webflow, Confluence/ Jira, Asana, Slack, Microsoft 365, Ahrefs, SEMRush, Sprout Social, Canva, Blender, Screaming Frog, Figma, Mailchimp and the list goes on.