Tanya Kovarsky

About

With over 20 years of experience in journalism, communications, PR, media, and content management and marketing, I am a passionate and versatile expert in content and communications. In my current role I define and drive the content strategy for Road, ensuring that all content and communications are engaging, relevant and aligned with the company’s objectives. I produce and oversee content for multiple platforms and business needs - from sales collateral and social media posts to web content and ebooks for markets in six countries. Throughout my career, I have demonstrated expertise in B2B and B2C content management, copywriting, media relations, business development, influencer campaigns, communications, storytelling, and social media management. I have collaborated with major brands and industry leaders such as iStore, Momentum, FNB, TransUnion, BDO, KFC, and ExxonMobil. I have played pivotal roles in expanding networks, nurturing key contacts, achieving KPIs, and implementing successful long-term strategies. Before relocating to Amsterdam in July 2020, I founded an agency that serviced clients across various industries, specialising in copywriting, content marketing, social media, strategy and communication.