Steve Cocheo

About

About my publication The Financial Brand is a digital publication focused on marketing and strategy issues affecting retail banks and credit unions. It is the singular resource for C-level banking executives looking for the latest ideas, insights, and information about how financial institutions build their brands. With a razor-sharp focus, The Financial Brand provides strategic analysis and insight on a range of critical issues facing banks and credit unions, along with real-world examples, ideas and practical advice about how to succeed in retail banking. No one else delivers this level of coverage about marketing, branding, retail channels, mobile, product design, innovation and sales strategies in the banking space today. About myself My 43 years in financial journalism have taken me to all 50 states and nearly every corner of financial services in companies from fintech startups to community banks to regional and national giants. Prior to joining The Financial Brand I was executive editor of Banking Exchange and digital content manager of its website. Previously I spent 36 years on the staff of ABA Banking Journal and 22 years concurrently as editor of ABA Bank Directors Briefing. I have been a finalist for the Jesse H. Neal national business journalism awards, and a winner of multiple awards from the American Society of Business Publication Editors. In 2017 I received three awards from ASBPE: National Gold, National Bronze, and Regional Silver.