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New York Times Bestselling Author, The Full-Body Fat Fix * Special Projects Editor, AARP The Magazine
new york, new york, united states
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Claim your profileI create and build unique content franchises that have driven more than $500M in digital and print revenue. As publisher, I led Rodale Books from $800K to $12M in profit in just one year. As co-creator of Eat This, Not That!, I helped establish current nutritional reporting guidelines for national restaurant chains. I've sold more than 25M books as publisher, editor or writer. As Editor in Chief I oversaw the fastest-growing men's magazine in America, Best Life, and managed 6 international staffs. As Editorial Creative Director, I helped drive Men's Health from a single magazine of 600K circ to an international franchise with 17 international editions and a worldwide audience of more than 25M. For AARP, I created The Whole Body Reset, a diet protocol that publishes in March 2022 in both book form and as a subscription service with a target of 1M subscribers. In October 2021 I launched and managed audience growth and digital data analytics for The Arrow, a digital platform for AARP aimed at GenX men that has exceeded audience targets by more than 100%.