Serena Norr

About

I have 22 years of experience developing strategic editorial digital content for brands. This includes developing editorial and marketing calendars with a focus on SEO and creative goals as well as editing and writing a high volume of daily content, analyzing data, organizing ads, developing creative online programs, managing events, managing freelancers, working with photo studios, and more to implement the vision and mission of a brand. Additionally, I have experience managing and developing marketing and social media strategies across all channels including Twitter, Facebook, Pinterest, Instagram, and YouTube. Specialties: Daily editorial management, which includes editing, writing and managing freelancers, optimizing articles in Wordpress for creativity and a focus on SEO tactics, bringing a creative vision to life. I have experience with desktop applications including, but not limited to Quark, Photoshop, Word, Excel, and Publishing Platforms such as Square Space, Wordpress, Blogger, and custom CMS platforms. Comprehensive in AP and Chicago Manual Style. Extensive Experience with SEO research and Google Analytics. Content Writing: Provides original content articles, press releases, web content, social media posts, newsletters, collateral materials, and more. Some topics I have covered include coffee and tea, travel, lifestyle, pop culture, home design, fashion, food, film, wine and spirits, health, fitness, diet, music, careers, retail, insurance, moving, soup, beauty, restaurants, and more Researching Skills: Conducts research on the web, interviews celebrities, and prepares work in a timely and efficient manner Social Media Skills: Develops strategic marketing plans, Creates daily content for use on multiple social media platforms, Act as the primary voice of on all social media channels, Creates and manages social media calendar, Maintains brand metrics and analytics to optimize content based on performance, Monitors and responds to all customer inquiries via social media channels