Sarah Nassauer

Retail Reporter at The Wall Street Journal

brooklyn, new york, united states

Publications:

BBuy Side from The Wall Street Journal

mmagzter.com

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About

I write about retail and ecommerce for the Wall Street Journal. I'm curious about Walmart, Costco, Target, Best Buy, Dollar General, Dollar Tree, Home Depot, Lowe's or anything that's a great story. Have a tip to send my way? I'm at sarah.nassauer@wsj.com or reach out via cell or encrypted messaging with Signal and WhatsApp: 347-604-1651.

Featured Articles

Dismissed Suit Said PepsiCo Favored Walmart | The Wall Street Journal - newspaper - Read this story on Magzter.com

The beverage company made 14% of its revenue last year through sales at Walmart and affiliates such as Sam's Club. BRANDON BELL/GETTY IMAGES

magzter.com•Sarah Nassauer•Dec 16, 2025

Pepsi Worked to Keep Prices Higher at Retailers to Protect Walmart, FTC Found - WSJ

sought to push up prices of soda and other goods at retailers to help , U.S. antitrust regulators alleged in a recently unsealed lawsuit that the Trump administration dismissed. To make sure Walmart’s prices were less than rivals, Pepsi tracked how much o... See more

wsj.com•Sarah Nassauer•Dec 16, 2025

Exclusive | Target to Cut Around 1,000 Jobs - WSJ

Target TGT 0.24% increase; green up pointing triangle plans to cut around 1,800 corporate roles as part of an effort to remake its strategy to reverse a period of stagnant sales. Target announced Thursday it will lay off around 1,000 global corporate empl... See more

wsj.com•Sarah Nassauer•Oct 23, 2025

Exclusive | Activist Robby Starbuck Sues Google Over Claims of False AI Info - WSJ

Conservative activist Robby Starbuck filed a defamation lawsuit against Google alleging its artificial-intelligence tools falsely connected Starbuck to sexual-assault claims and to a white nationalist. Starbuck said he became aware of the inaccuracies in ... See more

wsj.com•Sarah Nassauer•Oct 22, 2025

OpenAI Will Soon Let You Shop at Walmart in ChatGPT. Here's Why It Matters. - WSJ

Walmart WMT 4.98% increase; green up pointing triangle is forming a partnership with OpenAI to let shoppers buy its products directly within ChatGPT, the artificial-intelligence chatbot. It is a signal by the biggest U.S. retailer that online shopping is ... See more

wsj.com•Sarah Nassauer•Oct 14, 2025

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Bachelor Of Arts, History at University Of Wisconsin - MadisonGraduated: 2001

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Sarah Nassauer

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Featured Articles

Dismissed Suit Said PepsiCo Favored Walmart | The Wall Street Journal - newspaper - Read this story on Magzter.com

Pepsi Worked to Keep Prices Higher at Retailers to Protect Walmart, FTC Found - WSJ

Exclusive | Target to Cut Around 1,000 Jobs - WSJ

Exclusive | Activist Robby Starbuck Sues Google Over Claims of False AI Info - WSJ

OpenAI Will Soon Let You Shop at Walmart in ChatGPT. Here's Why It Matters. - WSJ

Is this you?

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Featured Articles

Dismissed Suit Said PepsiCo Favored Walmart | The Wall Street Journal - newspaper - Read this story on Magzter.com

Pepsi Worked to Keep Prices Higher at Retailers to Protect Walmart, FTC Found - WSJ

Exclusive | Target to Cut Around 1,000 Jobs - WSJ

Exclusive | Activist Robby Starbuck Sues Google Over Claims of False AI Info - WSJ

OpenAI Will Soon Let You Shop at Walmart in ChatGPT. Here's Why It Matters. - WSJ

Education