dubai, dubayy, united arab emirates
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Claim your profileA highly accomplished Strategic Communications Specialist with a distinguished track record in B2B and B2C industries across Middle East and North Africa. Proficient in orchestrating high-impact content strategies, media relations, and corporate communications to enhance brand authority and engagement. Demonstrates expertise in SEO-optimized content creation, cross-platform storytelling, and social media amplification, leveraging an extensive global media network. Deeply committed to sustainability, energy, health & wellness, and lifestyle journalism, delivering insightful narratives that drive awareness and influence. Key SkillsContent Strategy & SEO Optimization – Crafting high-impact, multi-platform content that drives audience engagement, enhances brand visibility and better discoverability.Media & Communication Strategy – Strong ability to develop and execute strategic campaigns that align with business objectives.Corporate & Marketing Communications – Experienced in crafting compelling case studies, whitepapers, and executive communications.Storytelling & Scriptwriting – Proven expertise in writing engaging, high-quality content for digital, print, and social media platforms.Interviewing Techniques – Ask insightful questions and guide discussions effectively.Social Media Engagement – Leveraging platforms like Instagram, Twitter, LinkedIn, and TikTok for audience growth.Event & Sales Content Development – Strategizing and curating content for events, marketing campaigns, and corporate communications.AI & Digital Media Tools – Proficient in leveraging AI-driven tools for content creation, analytics, and automation. Technical ProficiencyMS Office Suite (Word, Excel, PowerPoint)CMS Platforms (WordPress, HubSpot)AI Content & SEO Tools (SurferSEO, ChatGPT, SEMrush)Social Media & Analytics (LinkedIn, Twitter, Google Analytics) Achievements & Impact- Increased digital readership & engagement by implementing optimized SEO strategies and multi-platform content distribution.- Successfully launched a new-age digital media platform, achieving rapid audience growth in the MENA region.- Developed high-impact case studies & interviews, enhancing brand credibility and industry presence.- Strengthened PR & media relations, establishing collaborations with key stakeholders in global markets in the last 10 years.






Journalism at Indian Institute Of Mass Communication, DelhiGraduated: 2007
Bachelor Of Arts, English Language, English Language And Literature at St Ann'S CollegeGraduated: 2005
Bachelor Of Arts, English Language, English Language And Literature at St. Anns Degree College For Women (Malkajgiri)Graduated: 2005