Rhea Saran

About

I am a brand leader, storyteller and media & communications expert who has spent nearly 20 years working with travel and hospitality and luxury brands. Working across North America, the Middle East, Europe and India, I’ve launched brands in new markets, managed global teams, and led creative, communications and brand strategy.My sweet spot sits at the intersection of creative and commerce. Weaving stories of brands in a way that is exciting, entertaining, educational, emotional and experiential (what I call my five Es). I’ve been in the driver’s seat of collaborations as diverse as Chanel (editorial), Jaeger-LeCoultre (influencer marketing), Waldorf Astoria and Taj hotels (brand experience; video), Lincoln (experiential events), Taiwan Tourism, Visit Malta and Visit Seychelles (awareness campaigns), Lexus (sustainability initiative), and The Glenlivet (thought leadership). My strong foundation in media (over a decade at Condé Nast) combined with my most recent role as Global Head of Brand and Content at Travelzoo has afforded me the opportunity to communicate with millions of consumers daily, setting me up to understand what moves an audience. What creates trust, what keeps them coming back, what they want to know, learn, hear, see and feel. I’m passionate about helping brands tell their stories, through creative that moves people and experiences that bring those stories to life. * Key skills: Brand leadership, creative strategy and content, storytelling, corporate communications, global team leadership, digital media, journalism, thought leadership, public speaking, luxury, travel and hospitalitywww.rheasaran.com