Pratishtha Dobhal

About

A Multimedia Journalist, Filmmaker, Artist, Communication Specialist, and Content Strategist, with more than a decades' experience, I thrive while exploring and optimizing various mediums of communication to tell a story, across verticals and organizations, in the most authentic and engaging way possible.I started my career with The Hindu while still at college, as a reporter covering the cultural beat. At Jawaharlal Nehru University and A.J.K MCRC, I channeled my inquisitiveness through theoretical and practical studies into communicative art forms. I have worked as an Assistant Director and Producer for Benoy. K. Behl Films, as Editor and Press & Communication Officer for British Council while on exchange in London, UK; Associate Producer and Assistant Director for BBC World Service Trust; Deputy Editor (Features) for Cosmopolitan, India; Life Editor for www.firstpost.com; Content Head & Editor-in-Chief for Askme.com Communities; Content Head for Koovs.com and worked as an independent content consultant and strategist for FMCG companies, start-ups, ecommerce, tech, and lifestyle brands. I was also spearheading the digital and Social strategy for Reader's Digest India, while overhauling the print magazine. Under my leadership, the legacy magazine saw a 200% organic growth on its social platforms. I enjoy the narrative style of long form, as well as the crispness of curatorial content. Creating dynamic features for verticals like fashion & lifestyle, culture, business and politics with regular take-backs from analytics makes room for well-thought of disruptive content that's not limiting.I have also authored four books on environment for United Nations, Australian Government, Red Cross International, SEEDS India; Co-founded Cafe Bean Here Bean There, and Co-own P.S.Chhaap Productions. I adopt an eclectic approach which is current and relevant, while designing communication strategies and fleshing out consumable, yet rich content, which is digitally sustainable. Innovation remains integral to the work I produce.I am a huge believer in developing rich, vibrant, and active communities digitally which are interactive, authentic, and enriching.