Pratheek Kunder

About

With 12+ years of deep domain expertise, I’ve helped shape India’s two-wheeler landscape through a rare combination of market insight, consumer understanding, and content-led strategy. As a founding member and current Deputy Editor of BikeWale.com—India’s most trusted two-wheeler research platform with 20M+ monthly users—I’ve played a key role in influencing how consumers evaluate motorcycles and scooters and how brands position them.My work sits at the intersection of product intelligence, editorial innovation, and stakeholder strategy. I collaborate closely with OEMs, product planners, and marketing leaders to offer insights that drive pre-launch planning, competitive analysis, GTM strategies, and brand narrative development.Armed with an MBA in Marketing, I bridge editorial authority with analytical precision—delivering value that impacts both business strategy and consumer engagement.Key Strengths: * Trusted voice in India’s two-wheeler market with 12+ years of experience * Proven ability to convert consumer data into strategic recommendations for OEMs and investors * Strong working relationships with R&D, product planning, and brand teams * Leader of high-performing editorial campaigns that drive SEO, traffic, and user loyalty * Consultant to institutional investors on auto sector trends and market movements * Speaker and contributor at industry forums, strategy panels, and auto evaluation committees * Jury Member, Indian Motorcycle of the Year (IMOTY)