Nyree Mcfarlane

About

I'm a digital content and communications strategy expert that knows how to engage the right audience. I've managed teams of one, five and 14 and I've helped steer multiple digital transformations and have learnt a lot about workflow, management, product trends and change along the way. I also have a wealth of experience in print products, from daily newspapers to glossy monthly magazines. My best days at work are when stories/videos/social posts strike a chord and inform, delight and/or engage an audience.Digital content is both a science and an art. After telling stories online for nearly a decade I know exactly what kind of content will engage and how to angle a story so that it connects, I also truly understand the many directions the media industry is moving in. It's important to always be open to surprises - tastes and commercial needs evolve as quickly as the technology that drive them.