Nina Siegrist

About

With over 15 years of experience in the media industry, I am a passionate and creative leader who strives to develop new and existing audiences with new formats, verticals, magazines, newsletters, podcasts and social media. As Head of Editorial at Ringier Global Media Unit, I collaborate with Editors-in-Chief and their teams across various platforms and markets for a total of 120 media brands in 12 countries. I support with strategy, content production and innovation to win New Audiences and engage them throughout the user funnel in order to get first party data and - in the end - subscriptions. In addition to my current role, I’m a member of the editorial board of Blick, one of Switzerland's leading daily news publishers, being responsible for audience development and digital growth management, social media, community/commenting, podcasts and newsletters. Besides new newsletters (e.g. SportDaily, Homeowner, Steilpass, Einblick, B+) and Podcasts (e.g. "Soda Häsches", "ZwägHochZwei") I have launched successful initiatives and projects together with Editorial, Product and Tech in transforming Blick's digital presence, implementing User Needs and ensuring a resilient future with healthy traffic. I'm holding a master in Business Administration, Media Science and Film and have undergone leadership training, which helped me to lead teams of up to 90 FTEs as an Editor-in-Chief.